Identifying the right strategy to market your home contracting service is often challenging. There is no magic formula for marketing success. To generate more leads and sales you need to break the barrier with an influential marketing approach tailored to the target consumer.
I have found ten of the most established yet effective marketing solutions used to date. These strategies will facilitate growth and profit simultaneously. Try putting some of following tips into action for a strategy that sets you apart from the competition.
Here’s Our Top 10 Marketing Strategies for Home Contractors:
SEO (Search Engine Optimization)
By optimizing your site search engines can find and rank you easily online. This is crucial to getting ranked on search engines such as Google. Using SEO you can easily reach a wider audience with potential customers.Over 93% of online experiences begin with a search engine. SEO also allows you to set a perimeter for a potential service area and use targeted keywords that enhance quality leads.
A potential customer is most likely to search for a local construction company online. Make sure your company is listed in as many online directories as you can to make you more accessible to customers. Keep in mind that close to half of individuals, (that is 50%!) click on one of the first three listings in the search results page!
Leads and Existing Customers
Do not forget about your existing leads and customers. An often overlooked aspect of a service company is the follow-up. Contractors are extremely busy trying to glide by that often things fall through the cracks. You can miss out on opportunities if you fail to follow up with leads you have already received. Word of mouth is still extremely powerful in influencing others. 92% of consumers believe suggestions from friends and family rather than advertising. The simple gesture of a follow up with existing customers will most likely result in a positive reference that could be a potential lead. Make sure stand by your work and develop your brand reliability with the small action of a follow through.
Solicit Customer Reviews
One idea to include with your strategy is to solicit reviews. These statements are personal accounts of a service you have provided. Testimonials can be a major conduit in a home contracting business. Make sure you are responsive to your reviews. Respond to negative reviews and resolve the issue in a manner available to ensure customer satisfaction. You could possibly use positive reviews to be rewarded with special offers from the feedback generating potential leads. Also, keep in mind platforms such as YELP and Project Map It to use to present reviews. Please be sure to revise over the regulations for posting on review platforms, you never skip the fine print!
FOCUS on One Market
A company that stays focused and continuously provides relevant content will win that business, eventually. By building relationships with your objective in constant view you begin to brand a sustainable name. Most people are in an information-seeking mode with intentions of making a decision in the next twelve months. Companies can avoid overspending by creating targeted content to connect with potential clients within your companies service expertise. Obviously marketing to everyone can cause unnecessary expenses, so focus on One Market, and do it well. Make sure that your content is clear, relatable, easy to view, and most importantly professional. Make sure you include positive testimonials and photographs of what your company specializes and would like to promote.
Develop your Brand
A logo is the face of your company, it will most be what your consumer will see before anything. The logo or brand you create gives a lasting imprint on consumers. The right kind of logo or brand can easily increase exposure over competitors. Having something personalized reflects the nature of your business and Crucial first impression. After all, first impressions are everything, aren’t they?
Engage with your community
This may seem a little old school, but it is highly effective. Volunteering within the community is not only good practice in general, but it helps spread the word fast. There is always a need for help and it is a way to gain trust in the local community. Do not ignore these small, but meaningful opportunities to engage. Involve your entire staff. Strive to build a brand you can believe in.
Direct email marketing is still an effective way to reach your customers with one click. In 2018, 44% of email recipient made at least one purchase based on a promotional email. A contractor that sends out coupons, newsletters, promotions, and updates will boost traffic and generate new customers. By consistently communicating with your customers you begin to form relationships and a professional bond of trust. Email Marketing is a great way to stay in front prospects and existing customers. Remember the company that is consistently in front of the consumer is more likely to gain business.
Spread the word about your company before they even reach your website! Sharing content, interacting with people and targeting ads to consumers can be easily presented on social media to generate sales. You can engage with customers using profiles such as Facebook, YouTube, LinkedIn, Google My Business, and Twitter. However, do not forget to incorporate marketing materials on these sites, use available footers and email signatures to stamp your brand for prospective clientele. You can save time and keep active on social media by scheduling posts and curating content across the interactive spectrum. If not crucial, social media is very lucrative for the construction business. Social networking can connect you to those who have an interest in building, renovating, and investing all at once. Stay consistent and publish with at least three social media applications to stay on the user’s mind and generate buyer potential.
One of the easiest ways to attract new customers is through a blog. Increase online engagement and establish a personality for your company by reaching out to the consumer virtually. A blog is part of your website that lets customers in on the latest products, relative information and services. A blog can also be a video which could entail DIY, How To’s, and tips and tricks to help consumers solve small problems on their own. Engaging with your clients make you reliable and can build confidence in you over the competitor. Videos and voice continue to grab increased attention from consumers. (Having a video on a landing page can increase the first page of search ranking by up to 53%!) Spotlight your advertising by creating and contributing to your company’s personality through connecting your audience more directly within a blog or attract more online traffic through video. Blogging gives you the opportunity to create a virtual community. Do not be reluctant. Make yourself known to your target audience and develop relationships with potential and existing customers through the benefit of the Blog.