We live in a world where communication is increasingly visual, virtual, and instant. Consumers embrace the “show me, don’t tell me” mindset, resulting in innovations such as augmented reality, mobile apps, and HD streaming on-demand. Smart businesses recognize the trend and are finding new ways to show customers how to solve their challenges.
Show Your Customers Why They Should Buy.
Word of mouth still remains a powerful tool for marketing a business, and with all of the digital channels at our fingertips, it’s easier than ever for customers to tell others about their best (and worst) experiences. Online reviews are today’s word of mouth marketing, and they can make or break your business.
Review sites and online directories have evolved into extensive platforms that aggregate a wide range of data from multiple sources. With so much information, these sites have become more credible to consumers than reviews from professional critics. In fact, roughly 72% of consumers trust online reviews as much as personal recommendations! That’s huge. As such, consumers aren’t just stumbling upon online reviews in their online endeavors; many are intentionally heading to directories and review sites to scope out the businesses that are right for their needs and make purchasing decisions.
Prospective buyers look at star ratings, the total number of reviews, and basic business info. After that, they start looking at individual reviews to learn what to expect from a business and whether or not they should use their services.
But how many consumers actually read online reviews? According to one recent survey, 84% of shoppers said they trusted online business reviews as much as a personal recommendation from friends or family.
About 68% of consumers will read four or more reviews before they can trust a business.
“Capture, Manage, and Deliver”
One of the most frustrating parts of being a salesperson is the time it takes to organize your sheets of customer data. The theory behind mapping is to solve this exact problem. Our mapping features allow you to bring context to the sea of black and white data that you spend hours looking over. Now your customers can land on your website and see customer reviews map front and center, with filters to help them see specific projects. Want a map like this on your website? Grab your free 30-day full license demo now. There’s no contract, credit card required, or commitments.